Greatness Happens with SBS Entertainment

Music plays a significant role in the lives of all Hispanics and brings our people together. This mutual passion point provides an authentic environment for advertisers to effectively reach and engage our community.​


SBS Entertainment brings to life some of the most iconic live Latin music experiences and relishes in the loyalty of Hispanic consumers from coast-to-coast. From audio, digital to intimate venues and sold-out arenas, our live music division reaches millions of Hispanic consumers through their long standing passion for music.​

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Daddy Yanke-100
Concert 1-100
Concert 5-100
Concert 3-100
Concert 4-100
Concert 2-100

EXCLUSIVE LEGACY EVENTS

SBS Entertainment’s line-up of live music events consists of experiences that have been around for decades, including the Crown Jewel of Live Latin Music events, Calibash, which has been historically sold-out since its inception and continues to grow beyond the L.A. market. Other signature events include Alex Sensation’s Mega Mezcla, Miami Bash as well as Mega Bash, which all take place across key Hispanic markets.​

SBS Entertainment Engages Latin Music Fans Beyond the Stage

SBS Entertainment’s live music strategy is designed to connect Latin music fans with their favorite artists beyond the stage. We build excitement before, during and after each performance with exclusive artist content, event teasers, sweepstakes and more.

Scalable Live Music Concerts & Experientials

From arena shows to intimate settings and virtual events, SBS Entertainment delivers live music and experiential opportunities that culturally engage Hispanic consumers on a large or a small scale. No matter the event size, all concerts include pre, during and post activation and experiential opportunities that directly connect your brand with our audience.

JAN | q1 - 2022

CALIBASH
LOS ANGELES

Crypto.com Arena
3 Nights
Reggaeton/Urban Artists
Jan 2022

CALIBASH
LAS VEGAS

T-Mobile Arena
1 Night
Reggaeton/Urban Artists
Jan 2022

DIA NACIONAL
DE LA BANDA
LAS VEGAS

T-Mobile Arena
1 Night
Regional Mexican
Jan 2022

APR | q2 - 2022

GUAYA GUAYA
ORLANDO

Central Florida
Fairgrounds
1 Night
Reggaeton/Urban Artists
April 30, 2022

DIA NACIONAL
DE LA ZALSA
ORLANDO

Central Florida
Fairgrounds
1 Night
Salsa/Tropical
May 1, 2022

MEGA MEZCLA
NEW YORK

Prudential Center
1 Night
Reggaeton/Urban Artists
May 27, 2022

DIA NACIONAL
DE LA ZALSA
PUERTO RICO

Location TBA
1 Night
Salsa/Tropical
June 22, 2022

MARCH
GRUPO FIRME
DIMELO FLOW

La Musica Platform
2x shows per quarter

JUNE
LOS ANGELES AZULES
JHAY CORTEZ

SEPT | q3 - 2022

MEGATON
LOS ANGELES

TBD
1 Night
Reggaeton/Urban Artists
July 2022 TBA

MIAMI BASH
MIAMI

FTX Arena
1 Night
Reggaeton/Urban Artists
Aug 20

DIA NACIONAL
DE LA BANDA
CHICAGO

Location TBA
1 Night
Regional Mexican
Sept 10, 2022

KLAX 30TH ANNIVERSARY
SAN FRANCISO
& LOS ANGELES

Location TBA
1 Night in each Market
Regional Mexican
Sept 16 & 17, 2022

DEC | q4 - 2022

AMOR CONCERT
NEW YORK

Prudential Center
1 Night
Latin Pop
Oct 8, 2022

CUBATONAZO
FLORIDA

Hardrock
1 Night
Cubaton/Tropical
Nov 2022

MEGA BASH
NEW YORK

Prudential Center
1 Night
Reggaeton/Urban Artists
Dec 2, 2022

SEPT
BANDA EL RECODO
RAUW ALEJANDRO

La Musica Platform
2x shows per quarter

NOV
PANCHO BARRAZA
DON OMAR

Engage US Hispanics through immersive activations and experientials

From product sampling to custom experientials, we can culturally and authentically connect your brand with
U.S. Hispanics through our SBS Entertainment live music events.

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