

VIRTUAL NEWFRONT
Greatness Happens with SBS Entertainment
Music plays a significant role in the lives of all Hispanics and brings our people together. This mutual passion point provides an authentic environment for advertisers to effectively reach and engage our community.
SBS Entertainment brings to life some of the most iconic live Latin music experiences and relishes in the loyalty of Hispanic consumers from coast-to-coast. From audio, digital to intimate venues and sold-out arenas, our live music division reaches millions of Hispanic consumers through their long standing passion for music.







EXCLUSIVE LEGACY EVENTS
SBS Entertainment Engages Latin Music Fans Beyond the Stage


Scalable Live Music Concerts & Experientials
From arena shows to intimate settings and virtual events, SBS Entertainment delivers live music and experiential opportunities that culturally engage Hispanic consumers on a large or a small scale. No matter the event size, all concerts include pre, during and post activation and experiential opportunities that directly connect your brand with our audience.
JAN | q1 - 2022

CALIBASHLOS ANGELES
Crypto.com Arena
3 Nights
Reggaeton/Urban Artists
Jan 2022

CALIBASHLAS VEGAS
T-Mobile Arena
1 Night
Reggaeton/Urban Artists
Jan 2022

DIA NACIONALDE LA BANDALAS VEGAS
T-Mobile Arena
1 Night
Regional Mexican
Jan 2022
APR | q2 - 2022

GUAYA GUAYAORLANDO
Central Florida
Fairgrounds
1 Night
Reggaeton/Urban Artists
April 30, 2022

DIA NACIONALDE LA ZALSAORLANDO
Central Florida
Fairgrounds
1 Night
Salsa/Tropical
May 1, 2022

MEGA MEZCLANEW YORK
Prudential Center
1 Night
Reggaeton/Urban Artists
May 27, 2022

DIA NACIONALDE LA ZALSAPUERTO RICO
Location TBA
1 Night
Salsa/Tropical
June 22, 2022
SEPT | q3 - 2022

MEGATONLOS ANGELES
TBD
1 Night
Reggaeton/Urban Artists
July 2022 TBA

MIAMI BASHMIAMI
FTX Arena
1 Night
Reggaeton/Urban Artists
Aug 20

DIA NACIONALDE LA BANDACHICAGO
Location TBA
1 Night
Regional Mexican
Sept 10, 2022

KLAX 30TH ANNIVERSARYSAN FRANCISO& LOS ANGELES
Location TBA
1 Night in each Market
Regional Mexican
Sept 16 & 17, 2022
DEC | q4 - 2022

AMOR CONCERTNEW YORK
Prudential Center
1 Night
Latin Pop
Oct 8, 2022

CUBATONAZOFLORIDA
Hardrock
1 Night
Cubaton/Tropical
Nov 2022

MEGA BASHNEW YORK
Prudential Center
1 Night
Reggaeton/Urban Artists
Dec 2, 2022
SEPTBANDA EL RECODORAUW ALEJANDRO

La Musica Platform
2x shows per quarter