Greatness happens with La Musica, where we are the one-stop destination for Latin Music and entertainment in Spanish online and on-the-go.
Hispanics are Digitally Connected & Engaged
- Approximately 34MM Hispanics are reached on a weekly basis via smartphone apps and web and their smartphone growth rate is outpacing the total U.S. population.
- Digital provides the second largest reach of Hispanics; making it a powerful tool to amplify any audio campaign
of U.S. Hispanics own a smartphone
of U.S. Hispanics listen to music via mobile device
of U.S. Hispanics prefer to stream music via the internet or mobile app
Source: MarketingDive.com; 2021 Hispanic Digital Fact Pack, H-Code
LaMusica App - Created by Latinos, for Latinos
LaMusica App was created by Latinos, for Latinos with the mission of over-delivering on their desire for more culturally relevant digital content.
As the official one-stop shop for Latin music and culture, LaMusica is where Hispanics go to for their favorite SBS radio stations, including the #1 most streamed Spanish Language radio station in the country, WSKQ-FM LA MEGA, playlists, video content, exclusive artist information, a wide array of podcasts and so much more.
LaMusica is the #1 Hispanic streaming app.
Monthly Audio Impressions
Current 18-month growth rate exceeds 77%
Nielsen National Regional Database 2021, and Wide orbit Streaming
*To qualify a session must be at least 60 secs in duration. Source: Amperwave streaming, March 2022 Reporting.
LAMUSICA CONTENT OFFERINGS
LaMusica consists of a robust content library filled with specialized culturally relevant music and programming designed to engage Hispanics of all backgrounds:
- SBS Radio Stations
- Exclusive Video Content
- Exclusive Music Releases
- Streamed Concerts
- Music Channels and More
LaMusica Ad Placements
Advertisers are strategically integrated within LaMusica in order to deliver maximum visibility and a seamless user experience.