VIRTUAL NEWFRONT
Greatness Happens with MegaTV
MegaTV available in 22MM homes nationwide
MegaTV is available across the country and is the home of some of the most trusted and recognized TV personalities and exclusive programming. Our iconic shows include Bayly, Ahora con Oscar Haza, Mega News with Mario Andrés Moreno, Sevcec, Hablando Claro con El Padre Alberto, Buena Vida con Dr. Maritza Fuentes and many more.
Our audience is uniquely concentrated in the East Coast, representing Cubans, South Americans and Central Americans.
MegaTV’s programming appeals to Hispanic consumers in the East Coast, specifically, Florida, which is the third largest Hispanic buying power in the country. Almost 50% of MegaTV’s viewers are Cuban, followed by 36% of South and Central American viewers. These ethnic groups have the highest spending power in the area. Our programming is curated to cover news and topics that empower and relate to U.S. Hispanics, regardless of their ethnic background.
OUR VIEWERS AMONG HISPANICS: ETHNIC DESCENT
MegaTV delivers a total marketing approach
MegaTV provides more than just linear culturally relevant content, it’s anchored in a total marketing approach that consists of original programming, branded content, digital extensions (desktop & mobile), social media, custom marketing promotions, local events, radio as well as podcasting.
SOURCE: Nielsen Audio DMA, Spring 2021 and Nielsen Scarborough 2020