

VIRTUAL NEWFRONT
Our SBS audience is loyal, committed And exclusive to our platform
SOURCE: Nielsen Audio DMA,Fall 2021; M-Sun 6a-12m; HA18-49
SOURCE: Nielsen Audio DMA, Spring 2019; M-Sun 6a-12m.
SBS AUDIENCE Represents 44% of the U.S. Population





SBS equals maximum Latina reach with top-rated stations in key markets
Latinas are educated, entrepreneurs, homeowners, cultured and connected. They run their households and are key controllers of the $1.9 Trillion piece of the pie in Hispanic buying power. Latinas are changing the game and becoming some of the most influential women in the nation– and one of the best ways to reach them is through SBS.



REACHING LATINAS IN MARKETSTHAT MATTER MOST HAPPENS WITH SBS
Females represent over 50% of the Hispanic population and most of them live in the L.A. and N.Y. metropolitan areas where SBS has predominant presence.
Sbs connects you with hispanics,key drivers of the u.s. economy
The Hispanic population’s buying power is almost $3 trillion dollars, and they are more geographically concentrated than non-Hispanics.
SBS is strategically located in the most Hispanic-dense states, including California which accounts for $360B, Florida with $144B, and NY with $100B.
The Latino consumer GDP was measured at $2.8 trillion dollars.
SOURCE: Nielsen Audio DMA,Fall 2021; M-Sun 6a-12m; HA18-49
