Our SBS audience is loyal, committed And exclusive to our platform​

0 %
Almost 70% of the Hispanic audience
in owned markets, exclusively listen to
Spanish Broadcasting System stations.​

SOURCE: Nielsen Audio DMA,Fall 2021; M-Sun 6a-12m; HA18-49

0
HISPANIC LISTENERS
SPEND 11 HOURS
A WEEK ENGAGED
WITH OUR CONTENT

SOURCE: Nielsen Audio DMA, Spring 2019; M-Sun 6a-12m.

SBS AUDIENCE Represents​ 44% of the U.S. Population

SBS owns and operates top ranking stations in the top 20 U.S. Hispanic markets

SBS equals maximum Latina reach with top-rated stations in key markets

Latinas are educated, entrepreneurs, homeowners, cultured and connected. They run their households and are key controllers of the $1.7 Trillion piece of the pie in Hispanic buying power. Latinas are changing the game and becoming some of the most influential women in the nation– and one of the best ways to reach them is through SBS.

REACHING LATINAS IN MARKETS
THAT MATTER MOST HAPPENS WITH SBS

Females represent over 50% of the Hispanic population and most of them live in the L.A. and N.Y. metropolitan areas where SBS has predominant presence.
Click icon to see female population in key SBS markets

Sbs connects you with hispanics,
key drivers of the u.s. economy

The Hispanic population’s buying power is almost $3 trillion dollars, and they are more geographically concentrated than non-Hispanics.
SBS is strategically located in the most Hispanic-dense states, including California which accounts for $360B, Florida with $144B, and NY with $100B

SOURCE: Nielsen Audio DMA,Fall 2021; M-Sun 6a-12m; HA18-49

Scroll to Top